Google Shopping Ads
Google Shopping ads are best suited for online retail marketing businesses. Google Shopping facilitates displaying images of your products that are at the top of Google search results. Google Ads professionals at Business Digital helps you in setting up, managing, and optimizing the shopping campaigns effectively.
Google AdWords is an advertising platform developed by Google. It provides a way to advertise on Google’s search engine and in other forms of media such as YouTube videos, web pages and blogs, and even Gmail messages.
Google AdWords is not just about advertising on search engines; it also includes advertising on YouTube, Gmail, and other forms of digital media. The advertisers using this service can bid for keywords in order to get more visibility in their target audience.
The campaigns are designed in a way that they display the product being advertised on Google searches related to the keywords. The products are displayed by high-quality images that capture the attention of shoppers instantly.
Google Shopping ads work by monitoring which products are relevant to searchers and then showing them related searches that have those products as their potential purchase options. This helps in increasing sales and conversions from both new and old customers by providing them with more relevant information about your product or service.
Google Shopping ads are also known as “cross-device” campaigns because they allow customers to search for products across all devices, including computers, tablets and smartphones.
Benefits of Google Shopping Ads:
• You can target users based on their location or past behavior, e.g., if a user has previously visited your website or bought from your website before.
• You can target users based on their demographics such as age, gender and interests.
• You can target users who have browsed through your website in the past 30 days by using location targeting (GPS) or IP address targeting (IP address).
• You can target users based on what they’ve searched for in the past 30 days by using keyword targeting.