Google My Business For Small Business – 4 Features You Must Know

Adding your business to Google’s directory is easy, but there are some important features you should know. In this article, we’ll cover Reviews, Local 3-pack, Verification, and Insights. Here’s a breakdown of each feature. Using these tools will help you stand out in a sea of similar businesses. Read on to learn more. Also, check out these extra features:

Reviews

You can respond to reviews posted on Google by using the app for your business’s profile. The app also notifies you whenever a new review is posted. Negative reviews can make or break your business, so it’s crucial to monitor them carefully. Create a dedicated team of customer service representatives to respond to negative reviews and analyze their implications. They will certainly happen – but you can prevent them from getting out of hand by following these three simple steps.

Creating a dedicated page for reviews can help you increase the number of reviews. For your business to gain a larger number of reviews, create a dedicated page accessible from the main menu. This page should have a call to action (CTA) to prompt customers to leave a review. It also helps to include existing reviews from customers. Including screenshots of existing reviews on your website can help you attract new customers. Also, reviews are keyword-rich. Including them in text form is an SEO strategy for small businesses.

Local 3-pack

If you want to show up in the Local 3-pack of Google search results, you must take the time to get high-quality reviews. Consumers form opinions about a business based on the reviews they read online. If your business offers extraordinary service, you must actively seek out reviews. Encourage users to write reviews by including a “Review Us” call-to-action after each purchase or service. Then, lead them to your GMB Review URL. Reviews will appear on your business profile and in Google Map results. Additionally, you can reply to negative reviews on Google My Business.

Once you’ve made your listing, it’s important to remember that Google changes its algorithm often, so be sure to update it regularly. Google’s Local Pack has traditionally consisted of five to seven business listings. However, it has been reduced to three listings for some time. It’s also important to note that getting into this pack can be a challenge, especially with the frequent algorithm updates Google makes. The goal is to have current, accurate, answer-rich content.

Verification

If you’re looking to add your business to Google, you’ll need to verify your listing before your business can be featured. To complete this process, you can either call Google or receive a verification code via SMS. Verification methods vary by location, but they are all controlled by Google. When you receive a verification code, you can call the number in two to three days to complete the process. If you choose to use a phone call, you can change the name of the person receiving the verification code.

If you prefer to receive a postcard in the mail, you can opt for phone verification. This option is available to some business owners, but not all. This method is quicker than mailing a postcard. To complete this verification process, simply wait for a postcard to arrive at your business address. When you receive it, enter the UEN into your Google My Business account. After completing the verification process, you’ll be able to edit all business information across Google. You can also add new photos, post new content, and respond to online reviews.

Insights

You can see how many calls your GMB listing has received and which keywords customers are using to find you. You can also see how many unique users you have reached through Google searches. You can also see what times of day your customers are calling most frequently. This information is especially useful if you want to run ads during these peak times or be sure to answer your phone during these periods. However, you must make sure that your GMB listing is fully optimized to get the most out of your marketing efforts.

There are many ways to use the information in Google My Business. The information can help you understand how consumers search for your product or service. Google offers a number of insights that will give you a better understanding of your customers’ behavior. For example, you can see how many phone calls were made to your business last week, compared to last quarter. Moreover, you can see how many people have visited your website and compared to other local businesses.