Image Editing Tools for Small Business

When it comes to image resizing specifically, several tools stand out for their ease of use and efficiency. Here are some of the best image resizing tools:

BeFunky:

– Key Features: BeFunky is an online photo editing and graphic design tool that includes features for resizing images.

– Pros: User-friendly interface, offers a variety of editing tools, including resizing, supports batch processing.

– Cons: Free version has some limitations, may not have as many advanced features as professional software.

Pixelhunter.io:

– Key Features: Pixelhunter.io is an online image resizer that focuses on simplicity and speed.

– Pros: Quick and easy to use, supports batch resizing, no need for account registration.

– Cons: Limited features compared to more comprehensive editing tools, primarily focused on resizing.

Adobe Photoshop:

– Key Features: Photoshop allows for precise image resizing and offers various interpolation methods to maintain image quality.

– Pros: Professional-grade tool, advanced resizing options, supports batch processing.

– Cons: Paid software, may have a steeper learning curve for beginners.

GIMP (GNU Image Manipulation Program):

– Key Features: GIMP is a free and open-source software that includes robust image resizing capabilities.

– Pros: Free to use, supports various interpolation methods, customizable.

– Cons: Interface may be less intuitive for beginners.

IrfanView:

– Key Features: IrfanView is a lightweight and fast image viewer that includes basic editing features, including resizing.

– Pros: Free, simple interface, supports batch resizing.

– Cons: May not have as many advanced features as some other tools.

Bulk Resize Photos:

– Key Features: Bulk Resize Photos is an online tool designed specifically for batch resizing images quickly.

– Pros: Web-based, simple and user-friendly, supports batch resizing.

– Cons: Limited features compared to dedicated editing software.

Preview (Mac):

– Key Features: Preview, the default image viewer on macOS, includes basic image editing functions, including resizing.

– Pros: Free and pre-installed on Mac computers, simple to use.

– Cons: Limited compared to more advanced editing tools.

Microsoft Paint:

– Key Features: While basic, Microsoft Paint, available on Windows, allows for simple image resizing.

– Pros: Pre-installed on Windows computers, straightforward.

– Cons: Limited features compared to more advanced tools.

FastStone Photo Resizer:

– Key Features: FastStone Photo Resizer is a free software for batch resizing and converting images.

– Pros: User-friendly, supports various formats, includes renaming options.

– Cons: Not as feature-rich as some professional tools.

PicResize:

– Key Features: PicResize is an online tool for resizing images with a simple and intuitive interface.

– Pros: Web-based, easy to use, supports batch resizing.

– Cons: Limited features compared to dedicated software.

When choosing an image resizing tool, consider the specific features you need, whether it’s individual or batch resizing, and whether you prefer a desktop application or an online tool. The best tool for you depends on your workflow, preferences, and the level of control you require over the resizing process.

Basic Digital Marketing Activities tailored for Local businesses

Certainly! Here are some basic digital marketing activities tailored specifically for local businesses looking to enhance their online presence and attract customers within their local area:

1. **Mobile-Friendly Website:** Ensure your business website is mobile-friendly and user-friendly. Most people access websites through mobile devices, so having a responsive design is crucial for a positive user experience.

2. **Local Search Engine Optimization (Local SEO):**
– Claim and optimize your Google My Business listing. Provide accurate business information, such as address, phone number, business hours, and categories.
– Optimize your website for local keywords related to your products or services. Include location-specific keywords in your website content, meta tags, and headings.
– Encourage customers to leave reviews on your Google My Business page. Positive reviews can improve your local search rankings and build trust among potential customers.

3. **Local Online Directories:** Ensure your business is listed in local online directories such as Yelp, Yellow Pages, and local chambers of commerce websites. Consistent and accurate business information across these directories can improve your local search visibility.

4. **Social Media Marketing:**
– Create and maintain social media profiles on platforms popular with your local audience, such as Facebook, Instagram, Twitter, or LinkedIn.
– Regularly post engaging content, including updates about your products/services, promotions, events, and customer testimonials.
– Interact with your audience by responding to comments, messages, and reviews promptly.

5. **Pay-Per-Click (PPC) Advertising:**
– Use Google Ads to create geotargeted ad campaigns. Set specific locations where you want your ads to appear to target local customers.
– Utilize location-based keywords in your PPC campaigns to attract users searching for services in your area.
– Monitor your ad performance and adjust your budget and targeting based on the results.

6. **Content Marketing:**
– Create locally relevant content on your website’s blog. This could include how-to guides, local event coverage, or articles about topics of interest to your local audience.
– Share your content on social media and local community forums to increase visibility and drive traffic to your website.

7. **Email Marketing:**
– Build an email list of local customers and subscribers interested in your products/services.
– Send out regular email newsletters with updates, promotions, and exclusive offers to keep your audience engaged.

8. **Community Engagement:**
– Participate in local community events, sponsor local sports teams, or support charity initiatives. This kind of involvement enhances your brand’s reputation and visibility within the community.
– Collaborate with local influencers or bloggers to reach a wider local audience.

9. **Online Advertising on Local Websites:**
– Explore opportunities to advertise on local news websites, community forums, or popular local blogs to reach potential customers in your area.

Remember, the key to successful local digital marketing is consistency and engagement. Stay active on your online platforms, respond to customer inquiries promptly, and continually monitor and adjust your strategies based on the results you’re seeing. Over time, these efforts can significantly enhance your local business’s online presence and attract more customers.

Top 10 Platforms for Creating Website Yourself

Top 7 Platforms for Creating Website Yourself

Creating a website for your small business is a vital step to establish an online presence and reach a broader audience. There are several website builders and platforms that cater specifically to small businesses, offering user-friendly interfaces and templates. Here are some popular options to consider:

Creating a website is a process that involves planning, designing, developing, testing, and launching a web page or a web application that can be accessed by users over the internet. A website can serve various purposes, such as providing information, entertainment, education, e-commerce, social networking, or personal branding. To create a website, one needs to have some basic knowledge of web technologies, such as HTML, CSS, JavaScript, and web servers. Alternatively, one can use a website builder tool or a content management system (CMS) that simplifies the process of creating and managing a website.

Top 7 platforms to build your websites

Wix:

– Features: Wix offers a drag-and-drop website builder with a wide range of templates catering to various industries. It allows complete customization and offers features like e-commerce, blogging, and SEO tools.

– Pricing: Wix offers free plans with Wix-branded domains. Premium plans start at around $14 per month.

Squarespace:

– Features: Squarespace is known for its elegant and visually appealing templates. It is user-friendly and includes features like e-commerce, blogging, and built-in analytics.

– Pricing: Squarespace plans start at $12 per month. They do not offer a free plan, but they provide a 14-day free trial period.

WordPress.com:

– Features: WordPress.com is the hosted version of WordPress. It offers various themes, customization options, blogging capabilities, and a wide array of plugins to enhance functionality.

– Pricing: WordPress.com has a free plan with WordPress-branded domain. Premium plans with custom domains start at $4 per month.

Shopify:

– Features: Shopify is specifically designed for e-commerce businesses. It provides a user-friendly interface, secure payment gateways, inventory management, and various customizable templates.

– Pricing: Shopify plans start at $29 per month. They offer a 14-day free trial period.

Weebly:

– Features: Weebly is a user-friendly website builder with drag-and-drop functionality. It offers e-commerce features, customizable templates, and basic SEO tools.

– Pricing: Weebly offers a free plan with Weebly-branded domain. Paid plans start at around $6 per month.

GoDaddy Website Builder:

– Features: GoDaddy offers an easy-to-use website builder with mobile optimization, social media integration, and e-commerce capabilities. It includes a library of customizable templates.

– Pricing: GoDaddy’s website builder plans start at $9.99 per month. They offer a free trial period.

BigCommerce:

– Features: BigCommerce is a robust e-commerce platform suitable for small to medium-sized businesses. It offers advanced e-commerce features, payment gateways, and customizable templates.

– Pricing: BigCommerce plans start at $29.95 per month. They offer a 15-day free trial period.

When choosing a website builder, consider your specific business needs, budget constraints, and the scalability of the platform as your business grows. Additionally, ensure the chosen platform provides adequate customer support and resources to assist you in building and maintaining your website effectively.

To build a website that suits your business goals, you need to evaluate different factors before choosing a website builder. Some of these factors are your specific business needs, such as the features and functionalities you want to offer to your customers, your budget constraints, such as how much you can afford to spend on the website development.

Business digital can help and guide you to build you website for selection of the website platform based on your requirement by thorough and careful analysis in selection

Boost Your Business Online

The Power of a Professional Website: Boost Your Business Online

In today’s digital world, having a professional website is essential for any business. A website not only showcases your products and services, but also communicates your brand identity and values to your potential customers. A website also helps you reach a wider audience, generate leads, and increase conversions. That’s why you need engaging and informative content for your website that can capture the attention of your visitors and persuade them to take action. Whether you need content for your homepage, about us page, blog, or landing pages, we can help you create high-quality content that reflects your unique voice and vision. We have a team of experienced writers who can craft content that is relevant, original, and optimized for search engines. We can also help you with editing, proofreading, and formatting your content to ensure it is clear, concise, and consistent. Contact us today and let us help you create a professional website that can boost your online presence and grow your business.

Introduce the significance of having a website for businesses in the digital age.

Why Every business needs a Website

A professional website is more than just a digital brochure. It is a powerful tool that can enhance your brand credibility, online visibility, and customer trust. Here are some of the benefits of having a professional website for your business:

– Brand credibility: A professional website reflects your brand identity, values, and mission. It showcases your expertise, achievements, and testimonials from satisfied customers. It also helps you stand out from your competitors and establish yourself as an authority in your industry.
– Online visibility: A professional website increases your online presence and exposure. It helps you rank higher on search engines, attract more organic traffic, and generate more leads. It also enables you to integrate your social media platforms, email marketing campaigns, and other digital marketing strategies to reach a wider audience.
– Customer trust: A professional website builds trust and loyalty with your customers. It provides them with valuable information, solutions, and resources that address their needs and pain points. It also creates a positive user experience, enhances customer service, and encourages repeat purchases and referrals.

In conclusion, a professional website is a worthwhile investment that can boost your business growth and success. It can help you create a strong brand image, increase your online visibility, and foster customer trust.

Types of Different Websites

Static Website

Static Websites are made of “fixed code,” and unless the site developer makes changes, nothing will change on the page.

Responsive Website

Responsive Websites means device friendly. Websites and web applications fit all the devices with different screen sizes i.e. Desktop, Laptop, Tablet and mobile friendly.

Dynamic Website

Dynamic sites use languages like PHP to interact with information stored in databases. E-commerce sites Blogs Calendars, or to-do sites Any site with information that must be updated regularly

Key Features of an Effective Business Website

An effective business website is more than just a digital brochure. It should provide value to your customers, showcase your brand identity, and generate leads or sales. Here are some key features of an effective business website:

– Clear and concise content. Your website should communicate your main message, products, and services in a simple and engaging way. Avoid jargon, fluff, and unnecessary information that might confuse or bore your visitors.
– Responsive design. Your website should adapt to different screen sizes and devices, such as smartphones, tablets, and laptops. A responsive design ensures that your website looks good and functions well on any platform, enhancing the user experience and accessibility.
– Fast loading speed. Your website should load quickly and smoothly, without any delays or errors. A fast loading speed improves the user satisfaction and retention, as well as the search engine ranking of your website.
– Easy navigation. Your website should have a clear and intuitive structure, with a consistent and visible menu, headings, and links. Your visitors should be able to find what they are looking for easily and quickly, without getting lost or frustrated.
– Call to action. Your website should have a clear and compelling call to action, such as a button, form, or link, that invites your visitors to take the next step. Whether it is to buy your product, sign up for your newsletter, or contact you for a quote, your call to action should be visible and enticing.

How a Website Boosts Marketing Efforts

A website is a powerful tool for marketing your business online. It can help you reach new customers, showcase your products or services, and establish your credibility and reputation. A website can also boost your marketing efforts in several ways, such as:

– Increasing your visibility and reach. A website can make your business more accessible and discoverable to potential customers who are searching for solutions online. You can optimize your website for search engines and use keywords, meta tags, and content to rank higher and attract more traffic.
– Enhancing your branding and identity. A website can help you create a consistent and professional image for your business across different platforms and channels. You can use your website to communicate your mission, vision, values, and personality to your target audience and differentiate yourself from competitors.
– Generating leads and conversions. A website can help you capture the interest and contact information of visitors who are interested in your products or services. You can use forms, landing pages, calls to action, and offers to entice them to sign up, subscribe, or buy from you.
– Building trust and loyalty. A website can help you establish a long-term relationship with your customers by providing them with valuable information, resources, and support. You can use your website to educate, inform, entertain, and engage your customers and encourage them to return or refer others to you.

Overcoming Common Concerns About Building a Website

Many people hesitate to create their own website because they think it is too difficult, expensive, or time-consuming. However, these are common misconceptions that can be easily overcome with the right tools and guidance. In this article, we will address some of the most common concerns about building a website and show you how you can overcome them with ease.

Top 10 Platforms for Creating a Website

What is PPC in digital marketing?

PPC in Digital Marketing

On the internet, there are many places where advertisements can be displayed for a fee. Pay-Per-Click (abbreviated as PPC) marketing is a type of internet advertising. In which the advertiser is charged a fee each time one of their ads is clicked on by a potential customer. PPC in Digital Marketing can take on a variety of guises. However, the most straightforward way to explain it is to say that PPC search ads are the ones that appear at the top of a Google results page and are labeled with the word “ad.”

There are many different reasons why a company might decide to use this marketing and advertising method; for us. It’s quick and efficient, and the results are often as evident as the day is long. The idea of knowing the return on investment (ROI) right down to the penny is appealing to a lot of different businesses. When you are setting up a pay-per-click (PPC) campaign. You might decide to create a system in which you pay when an ad is viewed (referred to as viewable impressions), when an ad is clicked (referred to as pay-per-click), or if a particular action (referred to as a conversation) is carried out. These actions might include getting a potential customer to click on an advertisement, which would lead them to a landing page on your website, where they would fill out a form.

The Benefits of Using PPC in Digital Marketing

PPC in Digital Marketing has numerous benefits for your business, including the following:

1. PPC in Digital Marketing is a cost-effective way to reach audiences

Advertising campaigns based on the pay-per-click model give you complete discretion over the amount of money spent and where and how ads are displayed. You will quickly find the optimal balance between spending and returns on investment if you continue to optimize your PPC campaign.

When you use our PPC services, you won’t ever have to worry about paying for ad impressions or reach. Because you only pay for clicks, you have complete command over your financial resources.

PPC in Digital Marketing generates immediate traffic

While your organic marketing efforts are concentrated on getting your content to appear on the first page of Google, PPC advertising slots have already been created; therefore, there is no reason not to use these slots and begin generating business.

It may take several months to move up in the rankings of organic search results for specific keywords. Even though organic growth is essential for developing a sustainable brand, there are situations in which more immediate results are required.

PPC in Digital Marketing generates hot leads

Through PPC in Digital Marketing, you can communicate with the appropriate individuals precisely when they demonstrate an interest in acquiring the products or services you offer.

Not only will you pay for each click, but customers who are already interested in your offer will be shown your product. This increases the likelihood that they will make a purchase.

4. PPC ads result in a positive return on investment

Everything that can be measured also has the potential to be improved and turned into a revenue stream.

Because pay-per-click (PPC) advertising campaigns are simple to measure, in contrast to many other advertising options, this enables you to modify your advertisements until they generate a positive return on investment (ROI).

5. Your SEO strategies can benefit from PPC user data.

Before committing to more long-term SEO strategies, you can put your keyword strategy to the test in pay-per-click advertising.

Because paid search is not subject to the same privacy concerns as organic search, you can obtain a comprehensive view of the keywords that convert, including the percentage of conversions they result in and the associated costs.

PPC keyword data can therefore be directly fed into organic search marketing (also known as SEO), in addition to optimizing metadata, headlines, and keywords that have already been implemented.

PPC campaigns make it possible for you to enhance all of the content on your website immediately, eliminating the need to wait for the content to rank organically.

6. PPC in Digital Marketing is not affected by changes to the algorithm

PPC in Digital Marketing provides consistency, in contrast to content marketing and SEO, which depend on the latest search engine algorithm updates. PPC algorithms are rarely subject to high-impact changes, so you can quickly judge how successful your current and future campaigns will be based on the metrics you’ve collected in the past.

7. Paid search advertisements provide multiple tiers of targeting options

With PPC in Digital Marketing, you can easily target specific customer profiles locally and internationally because metrics such as user ages, locations, and interests are readily available at your fingertips.

Even better, as you experiment with pay-per-click (PPC) campaigns, you will be able to see what kinds of users respond to your campaigns and what platforms those users use. It will allow you to hyper-target different audiences on platforms where they convert most successfully.

8. Your social media marketing strategy can benefit from PPC user data

A PPC campaign integrated across search and social can significantly increase conversion rates while simultaneously lowering the cost per customer acquisition compared to standalone PPC campaigns.

This is because you will obtain more customer data across all channels, which can be combined strategically to improve your campaigns further.

When advertising on Google, for instance, you can use a feature called “Audience Observations” to inform the social targeting you employ.

The return on ad spend (ROAS) should be high if PPC in digital marketing is working properly because a visitor to your site is worth more than what you pay. However, building a successful PPC campaign involves much more than just paying for clicks and getting traffic. It comprises choosing the appropriate keywords, grouping them into organized campaigns and ad groups, and developing conversion-optimized PPC landing pages.

Understanding the best ways to run a PPC campaign is critical because search engines will reward more relevant, well-targeted PPC campaigns with lower-cost ad clicks. Suppose your ads are satisfying and helpful to users.

10 Effective Google Ads Strategies for E-commerce Brands to Boost Your Sales

We came across a Google Ad client at ”Business Digital Agency”, who was in search of closing more sales for their business. Our experts came up with a spending budget of 1 lakh per month according to their competitive niche. And here is the interesting bit. Within only 45 DAYS we were able to generate 10 lakh+ sales for the premium brand, just by spending 1,63,611₹ . That’s right! This means we were able to give our client an ROI of 6.14x !

Still, It’s impossible to know Google’s metrics, nor do we know how they select their favourites. To master Google’s art, we must follow their updates and try to do the impossible. The good news is that creating a successful Google Ads strategy for e-commerce is not all that difficult.

By using Google Ads, digital marketers in the eCommerce sector can reach a wider audience and increase profits. To help marketers plan better and more profitable campaigns, we have listed the 10 effective Google Ads strategies for e-commerce Brands to Boost Your Sales. But first, to end up with a successful ads campaign you first need to know what exactly is Google ads and their types.

What are Google Ads?

Google promotions are ads that Google shows on its web crawler results page and in different areas across Google administrations. These ads target users based on surfing behaviour and promote various Google products and services.

A marking effort means to expand awareness of your item, administration, or cause. You might utilize brand mindfulness and arrive at your objective through Google Ads to assist you with accomplishing these objectives by expanding traffic to your site or empowering individuals to interact with your brand.

Types of Google Ads That Will Help Us In Increasing Your eCommerce Sales.

Google search ads

On the Google SERP, text-based Google search adverts are displayed (search engine results page). These promotions, for the most part, show up on top of indexed lists not long before the natural outcomes.

You can target and pay for specific watchwords in light of what your client would look like.

For instance, if you’re a digital marketing institute, your user will search “digital marketing course in (prefered City).” Your ad will be displayed on top by targeting this keyword with a high bid amount.

Display ads

Unlike looking through advertisements, Display ads don’t depend on text or Keywords yet are picture based. These advertisements focus on the people who aren’t effectively hoping to purchase your item but might be keen on it.

Your Google Ads appear through the Google Display Network. You might see your promotions showing up with the ideal interest group’s qualities.

PS: You can reach as many as 90% of internet users through Google Display Ads!

Video Ads

You may or may not know this, but YouTube is another powerful only video search engine that Google owns. It is likewise one of the most remarkable ways of conveying your message to your clients. They are always placed before the YouTube videos you’ve searched for.

Shopping ads

Shopping ads are a blessing for e-commerce businesses. These are shown when one looks for an item. Since the items are displayed alongside the cost on top, it is a chance for internet business organizations to stand in a position to reach a large audience.

You can also promote and advertise your apps on Google through Google Play, YouTube, Search, and the Google Display Network.

10 Effective Google Ads Strategies :

Dynamic Search Ads (DSA) Campaign

While crafting your google ads e-commerce strategy, you can choose from many different types of display ads – responsive display ads, Gmail ads, and uploaded image ads. Google has confirmed that the first of these types, responsive digital ads get the maximum reach of all, and you should consider them as your google ads strategy for e-commerce. The many benefits of DSA include:

Change is consequently found in various formats in the Google Display Network.
You’ll save time on campaign administration.
More tailored ads and broad keyword coverage.
You’ll get access to high-performing keywords that you may use as manual campaigns.
When you change the content on your website, your ads will automatically update.
Longer keyword phrases.

Dynamic Remarketing Campaign

As most of you know, Remarketing is imperative because not all potential customers visiting your site will buy straight away. Because consumers spend 95% of their time away from Google, you must continue to impact them through Google search and your website and other channels like the Google Display network.

Through this, when your client is looking at an article or watching a video, your remarketing promotion will help them to remember the item they saw previously and enjoyed.

Shopping & Pmax Campaigns

The google ads system will assist you in tapping great deals in Google shopping. Google’s features allow you to sell to your customers directly on Google and drive high-intent traffic to your website.

Through this, your customers will get vital information about your product before they click on your ad and decide to find out more.

Through this, your clients will get essential data about your item before they click on your promotion and choose to figure out more.

As per the latest updates, Google Shopping efforts are being named Performance Max campaigns. Performance Max is an objective-based campaign that requires just a CTA and a couple of creatives.

All of the rest is managed by Google’s algorithms. Therefore, if you need to begin another Shopping effort, we suggest utilizing Performance Max.

Run Search Ads

Running Google Search promotions should be a vital piece of your google advertisements procedure when running a campaign for a web-based business. Whether your website ranks organically or not depends on many SEO factors. Additionally, this is not permanent – Google rolls out further updates that affect your ranking on SERPs.

Moreover, this isn’t extremely durable – Google carries out various updates that influence your positioning on its SERPs.

Therefore you ought to constantly search for promotions that will rank you on top with the SEO execution. By the day’s end, you maintain that your business should be found by individuals, which is a powerful method for guaranteeing desired results

Define Your Audience

While running your google promotions online, the main thing to do is characterize your target audience. Only when you understand your search intent can you market your items or services to them. For example, while choosing keywords on the web, you should pay just for what your audience will probably look at – and you can do that when you characterize your audience.

Add relevant keywords

Google will utilize your item information to check whether your items fit a potential customer’s questions. Ensure that your product titles and descriptions include keywords that best describe your products.

Optimize your Google campaigns

Think Google is too expensive? Maybe you just haven’t optimized your ads! You can reduce costs while ensuring that your campaign is still performing well. The following are four methods for enhancing your google advertisements technique for online business:

Vanity metrics ought to be eliminated
Use of targeted catchphrases(and stop your short tail keyword match).
Make a segment called “Impression to Conversion” (ITC).
In Google Analytics, use In-Market Segments.

Branded search campaigns

The first Google Ads campaign you must test is a branded Google Shopping campaign. This promotion applies to the searcher since it focuses on those effectively searching for your particular image. This mission is firmly proposed for laid out web-based entrepreneurs who have some involvement in Google Ads advancement and have proactively spent on memorability.

Write Google Ads Copy that Converts

Recall that search publicizing is text advertisements with no visuals, so how you make them decides their result.

Your promotion ought to be fixated on client benefits instead of item qualities. Try to comprehend and speak to the needs and feelings of your likely soon-to-be customer.

Also, remember that your ad space is restricted; ensure that you mention the most important thing(s) briefly. Utilize the same invitations to take action rather than extensive explanations.

Make Google Video Ads

As a general rule, video promotion crusades are, for the most part, used to raise brand mindfulness. Accordingly, numerous dealers battle to make their videos worthwhile. Ad video goals may take guests from the highest point to the basic one. We know this due to the information-driven attribution system and video commercials’ gradual impact on conversion patterns.

Video ads are progressively becoming a piece of internet business PPC strategies, and they ought to be a piece of your google promotions e-commerce methodology.

Conclusion

These were our lists of the top 10 effective google ads e-commerce tactics that will help you close more sales!

if you’re seeking experts to help you optimise your adverts. Our team at ”Business Digital Agency” can be your solution! We have a team of Google AdWords experts who can help you profit from running ads! To begin your prosperous journey right away, call us today and experience the magic of online marketing.

6 Ways to Practically Grow Your Business with Digital Marketing in 2023

One of our clients, in the eatery business, had stagnated on their Instagram followers. We suggested to them the importance of SEO through the blog, that not only improved the ranking of their pages on relevant keywords by doing the SEO right, but also helped them increase Instagram followers from 6k+ to 17k+. All these positive developments helped in increasing their online enquiries by up to 4 times in 6 months time. The digital marketing techniques in order to grow a business should be effective, chosen out of a variety of methods /components available, as digital marketing is a very vast and dynamic field. It is important these days for businesses to have an online presence as the customers prefer spending most of their time on digital platforms whether it’s general surfing and reading to gain knowledge or shopping. Businesses should create content which is personalized for the customers and should reflect their choices, behavior and mannerisms. The digital presence will help increase sales as well as direct interaction and feedback from customers about the brand etc.

1. Strong Social Media Presence

Social media is a very powerful marketing tool. Many businesses solely rely on social media platforms such as Facebook and Instagram for their sales. Facebook’s marketplace feature and Instagram’s Shop features are really popular among customers. With the help of an online presence, a brand can reach out to millions of customers. Social media helps you to be better aware of your target audience and you can know their reviews about the products /services. A business can convert interested people into potential leads and finally customers with the help of social media.

2. Maintain a Blog About an Informational Topic

Maintenance of a blog regarding your products, services and industry is a factor of interest for many customers and interested people as they love to know detailed information about the brand. Apart from regular customers, we can also attract new potential people to our website who genuinely find the information on the blogs useful and worth reading. Blog readers can also be converted into customers and a brand’s target audience.

Search Engine Optimization

It is a common saying in marketing that if your brand is not seen by customers, your product won’t be sold in the market. Hence it is very important for a business to rank their business on search engine pages. Search engine Optimization enables businesses to rank on the first page of the search engine so that customers can easily find them and increase their visibility on the online platform. Businesses use special specific keywords to rank their business as whenever people type about the respective product or brand their business is shown to the customers. Problem solving and tips and tricks containing blogs are often ready by most customers

4. Place a Lead Magnet

A lead magnet is an incentive which allows businesses to capture information like the email address or contact information details of a reader with the help of any free downloadable material. It could be an e-book or pdf. This type of incentive is usually free and should provide utility out of the piece of information. If the incentive is useful, people are more likely to provide their information. Whatever problems or issues have been faced by customers, you could preferably get written a Pdf or ebook on the solution for those topics.

5. Build and Nurture an Email List

You get direct access to your core audience and potential buyers or customers when you build an email list. Email marketing follows a procedure in which potential leads are tried to be converted into customers with the help of step by step email. Businesses can try to maintain their relationship with the help of emails. Many tools like Getresponse and Mailchimp are used to maintain email subscriber lists along with subscription forms.

6. Target Specific Demographics

Unlike traditional marketing, digital marketing helps to target particular age groups and geographic locations. Demographic targeting also allows businesses to target on the basis of interest and sometimes even purchase behavior. Purchase behavior signifies their shopping behavior on online platforms.