AdWords can be a powerful way to grow your business. By advertising, you can reach potential customers who are interested in your product or service but haven’t yet found you.
Advertising is a smart choice for businesses of all sizes, from the local coffee shop to national brands like Nike and Harley-Davidson.
AdWords allows businesses of all sizes to target their marketing messages to the people who are looking for them online.
Google Ads offers several ways to reach customers across all devices, including desktop computers, laptops, tablets and smartphones.
Whether you’re trying to drive traffic to your website or increase sales through social media, Google Ads can help you meet your goals by giving you access to the right audience at the right time with the right message.
If you’re not getting the results you want from your Google AdWords campaign, it may be time to clean up your keywords, ads, and even your ad copy. Here are some tips on how to improve your search ads:
Add a few new keywords every month.
Use broad match words that include all of your business’s product categories or services. For example, if you sell women’s clothing, use “women’s clothing” as a keyword. This will help you get more conversions from the search queries people actually type into search engines like Google.
Avoid using exact match keywords (the default setting). These terms will trigger Google to show only one ad for each keyword and could potentially miss out on more relevant traffic by showing too many ads for each keyword. Instead, use broad match keywords as much as possible to maximize the number of people who see your ad when they search for what you offer.
Don’t use negative keywords (or any other kind of filter), because they can prevent you from showing any ads at all when someone searches for certain words or phrases related to your business.