The most effective way to market your brand is through pay per click strategies. This is because it allows you to give the consumer a direct choice on whether or not they want to purchase your product. Pay per click strategies are very common in digital marketing, but can also be used in traditional media as well.
How does pay per click work?
When a consumer is looking for a product online and clicks on an advertisement from a company, they are shown a list of related products that are all related to the advertisement that was displayed to them. These ads are called sponsored links and they can be found on blogs, websites and even in newspapers. They’re everywhere!
The problem with sponsored links is that there are no guarantees for how much money will be made from these ads. They could be viewed by thousands of people or just one person. But what if there was an easier way? A way where you didn’t have to risk losing money by advertising your business through these sponsored links?